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They all want that lover just out of reach to get romantic, make a commitment, and return their feelings.

Everyone wants to know how to get that person who plays hard to get.If you don't believe the power of scarcity and playing hard to get, then read on.You might just be surprised to find out where your feelings are REALLY coming from!Robert Cialdini, one of the foremost experts on influence, found that people value and desire something more when it is rare or difficult to obtain.He called this the Scarcity Principle (Cialdini, 2009).

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