Lloyd cotsen dating

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He persuaded dermatologists to give the soap to their patients, giving the product a stamp of medical approval.

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Cotsen used some of the money to expand his lifelong penchant for collecting.

He amassed collections of folk art, illustrated children's books, Japanese bamboo baskets, antique Chinese mirrors and other items.

For every Japanese bamboo basket he collected, for each children’s book he bought, for every ornate Chinese hand mirror he acquired, there was a bar of soap to thank.

As a new employee at his father-in-law’s cosmetics company, he was tasked with getting America to buy a product it had never heard of.

Without a Fortune 500 marketing budget, he hit upon a creative strategy.

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